home > news AOL sheds its brand to draw specialty audiences (AP)

AOL sheds its brand to draw specialty audiences (AP)




Bill Wilson, Executive Vice President of Programming for AOL, talks during an interview at his New York office on Monday, May 12, 2008. A company rooted in bringing the Internet to the masses, AOL is shifting its focus toward serving niche audiences with the launch of dozens of specialty Web sites. (AP Photo/Mark Lennihan)AP - Unless you're looking carefully, you'll likely miss the fact that the new Asylum Web site for young men is a creation of Time Warner Inc.'s AOL. Same for WalletPop on personal finance, Spinner on indie music and StyleList on fashion.





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