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Amazon’s Kindle Reader Keeps Selling In Volume
Now that the dust from the Xmas sales season has died down a little, it seems obvious that it has been another massively successful year for the Amazon Kindle reader. The latest generation Kindle, released at the end of August 2010 has pretty much continued where the Kindle 2.0 left off and held it’s position as Amazon’s top selling product.
Over the Christmas sales period (November 14 to December 19) it outsold all other items on the Amazon website. The 8GB iPod Touch was in second place.
Amazon, as usual, are not confirming any specific numbers. However, industry analysts have increased their prediction for 2011 Kindle sales from 5 million units to 8 million. It’s also noteworthy that Amazon currently has an estimated 90% of all ebook sales.
It’s the combined effect of the Kindle reader and the massive selection of Kindle books which seems to make the difference. Currently, there are more than 800,000 Kindle books available for sale for the Kindle. Those paid titles are also supplemented by a further 1.8 million out of copyright titles – including classics by the likes of Virgil, Homer, Jules Verne, Sir Arthur Conan Doyle, Charles Dickens and Emily Bronte – which are available as free downloads. You can expand your library and save money at the same time.
Amazon has, quite cleverly, made many free Kindle “apps” available. These allow users to read Kindle books on other portable electronic devices, so there’s no need to worry about losing your ebook library should you decide to change hardware. Currently, there are Kindle apps for the Windows PC, the Mac, the Apple iPhone, the iPad, Blackberry’s smart phone and any device which uses Android. It’s also worth noting that each of these apps acts as a very effective point of sale for Kindle books.
Whatever your personal feelings may be regarding the comparison between ebook readers and traditional paper books, it seems an indisputable fact that the Amazon Kindle is the top ebook reader by some distance. The fact that the only credible competition to the Kindle comes in the form of the Apple iPad, a high spec tablet computer which costs more than three times the price of the Kindle, speaks volumes.
According to business analysts, Amazon’s share of ebook sales will diminish somewhat in future. But with a 90% market share, that’s hardly a damning indictment. It’s hard to imagine that such a high level could be sustained for any length of time in a free and open market. It’s forecast that, by 2015, there will be a roughly equal split in ebook sales between Amazon, Google and Apple. Based upon the way the market is currently expanding, Amazon will probably be quite happy to get a slightly reduced percentage share of a very much bigger market.
Currently, there is no sign of any reduction in the dominance of the Kindle. Amazon’s game plan doesn’t appear to have been too heavily impacted by the launch of the iPad. There will clearly have to be some rationalisation as the market matures – but in the meantime Amazon look set to make hay while the sun shines and continue to be one of the major players in the digital publishing market for a long time to come.
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